The Detroit Auto Dealers Association (DADA) is disappointed to see the cancellation of the 2021 New York Auto Show due to the increased spread of the COVID-19 Delta variant.
Auto shows and events provide an intrinsic value to our industry by bringing people together to experience new vehicles, new technology and innovations and also to connect with peers and friends.
At this time, we will continue our current planning for the first-ever Motor Bella event, scheduled for September 21-26, 2021, at the M1 Concourse in Pontiac, Mich. With the vast majority of Motor Bella taking place outdoors at the 87-acre M1 Concourse through interactive displays and on-track and off-road demonstrations from global automakers, suppliers and technology companies, we believe Motor Bella provides a blueprint for future mobility events.
We remain in close contact with civic and health officials and will work to ensure that Motor Bella is a safe and effective event for our industry partners and attendees.
