The Detroit Auto Dealers Association (DADA) has announced Michelin North America, Inc. will host the Michelin Media Center during Press and Industry Days at Motor Bella, the all-new, next-generation mobility event being held at the M1 Concourse in Pontiac, Mich. Sept. 21-26. Michelin is also serving as a Premier Sponsor of the event along with MEDC and Delta Air Lines.
With this commitment, Michelin continues its long-time partnership with the DADA, having presented the Michelin Media Center at the North American International Auto Show (NAIAS) for three decades.
“Michelin was the first major partner of the NAIAS when it began in 1989 and we are proud to partner with them for the first-ever Motor Bella,” said Rod Alberts, executive director, DADA. “They have provided journalists with a best-in-class media center for 30 years, and we look forward to continuing and enhancing the tradition at the M1 Concourse in September.”
The Michelin Media Center at Motor Bella will feature a spacious, temperature-controlled tent, complete with workstations and refreshments for the media. Right next door will be a bird’s eye view of all the happenings taking place on KeyBank Track at M1 Concourse.
Media credential applications are currently being accepted at: https://naias.com/getting-credentials
Additional information on Motor Bella can be found here: https://motorbella.com/
