The Detroit Auto Dealers Association (DADA) has opened the press credential application process for Motor Bella beginning today, July 1, 2021. Motor Bella, the all-new, next-generation mobility event, will take place at the M1 Concourse in Pontiac, Mich. Sept. 21-26 with designated press days on Sept. 21 and 22.

Media credentials will be provided to qualified journalists so they may attend scheduled press conferences and events during the Press and Industry Days at Motor Bella. To qualify for media credentials, a person must be working in print, broadcast or social-based/website media. 

Press credential applications will be accepted through Sept. 10, 2021, qualified applicants can apply here.

Motor Bella will feature a wide range of mobility and technology exhibits, panel discussions, product launches and presentations from automakers, suppliers and tech companies at the 87-acre M1 Concourse. There will be on-track and off-road demonstrations, along with the AutoMobili-D tech showcase, which will feature more than 50 start-ups and suppliers.

Click to view the Motor Bella sizzle video and map. Additional information about Motor Bella can be found at www.motorbella.com.

Detroit Auto Show