The Detroit Auto Dealers Association (DADA) is pleased to announce that PNC Bank has been named Presenting Sponsor of Motor Bella, the new auto-centric event planned for September 21 – 26, 2021 at M1 Concourse in Pontiac, Mich. Through the partnership, PNC will engage patrons in a variety of ways, including showcasing the PNC Grow Up Great Honda show car and hosting a family fun piano, as well as other engaging activities.
“PNC Bank has been a strong supporter of Motor Bella from the very beginning,” said Doug North, 2021 DADA chairman of special events. “We appreciate their support and the interactive activities they are bringing to the event.”
“This is a great time for PNC Bank to expand its long relationship with the Detroit Auto Dealers Association as it kicks off an exciting new era,” said Ric DeVore, PNC regional president for Detroit and Southeast Michigan. “As a Main Street bank, PNC is an ideal presenting sponsor for the first-ever Motor Bella.”
PNC Bank also is serving as co-presenting sponsor of The Gallery Showcase at Motor Bella, which features high-performance and uber-luxury vehicles adjacent to the hot track at the concourse.
