DETROIT – (August 31, 2022) The North American International Auto Show (aka Detroit Auto Show) is pleased to highlight several new partners who will be extensively affiliated with the 2022 Detroit Auto Show including:

New Official Sponsors:

Autel Energy – Autel Energy’s mission is to accelerate the adoption of electric vehicles through the deployment of advanced technology and smart energy management infrastructure. Autel Energy makes world-class EV charging products for AC (Level 2) home and commercial, DC Bi-directional V2X power management, and DC (Level 3) fast charging from 40kWto 480kW with innovative configurability and modularity. Autel will be hosting a display on the main show floor at Huntington Place. 

Plug Zen – Developer of unique EV charging products in both wired and wireless options and capable of charging up to 10 vehicles simultaneously. Headquarters and production are in Detroit. Plug Zen is sponsoring the Plug Zen Recharging Café, hosting an exhibit in the AutoMobili-D technology showcase and the concourse, and making a new-product press announcement.

New Presenting Sponsors:

State Farm® – Presenting Sponsor of Public Show planned for Saturday 9/17 – Sunday, 9/25. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Their mission is to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. 

Dealerware – Presenting Sponsor of the VIP Hospitality Suite. This private, invitation-only space is open for the duration of the show for invited guests including regional and national auto dealers and auto industry executives. By combining a mobile-first approach with fresh design thinking, Dealerware’s industry-leading SaaS platform enables best-in-class fleet management and mobility services for automotive dealerships, dealer groups and manufacturers.

Dolby Laboratories – Presenting Sponsor of the Riverfront West Networking Lounge. This unique hospitality space, located adjacent to the atrium, is open to invited industry executives during Industry Tech Days, 9/14 – 9/15. From movies and TV shows, to apps, music, sports, gaming, and automotive, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. They revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and

DraftKings – Presenting an interactive Roulette Prize Wheel at the Charity Preview night in the Huntington Place Atrium. DraftKings is committed to responsibly creating the world’s favorite games and betting experiences. It’s their ultimate vision to build the best, most trusted, and most customer-centric destination for sports fans which will forever transform the manner in which people experience sports.


The North American International Auto Show (aka Detroit Auto Show) is one of the most influential annual automotive events in the world and a showcase for emerging technologies. September of 2022 ushers in the next-generation auto show in Detroit featuring a totally transformed indoor and outdoor experience, including brand-defining vehicles, product ride-and-drives and dynamic experiential activations. The reimagined event includes: Media Day, an opportunity for automakers and industry suppliers to debut new products and technologies; Industry Tech Days, a chance to preview emerging mobility technologies and engage with innovators; AutoMobili-D, an inside look at future mobility platforms; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day mobility and community celebration with activations and entertainment citywide. For more information, visit


  • Media Day, Wednesday, Sept. 14
  • Industry Tech Days and AutoMobili-D, Wednesday, Sept. 14 and Thursday, Sept. 15
  • Charity Preview, Friday, Sept. 16
  • Public Show, Saturday, Sept. 17 through Sunday, Sept. 25
Detroit Auto Show