Motor Bella, the all-new, auto-centric event, taking place at the M1 Concourse Sept. 21-26, 2021 will open The Gallery, a showcase of ultra-luxury vehicles, to the public for the first time.
The Gallery will feature more than 20 ultra-luxury vehicles from brands including Lamborghini, Bentley, McLaren and Rolls Royce with an estimated total value of $5 million.
“Motor Bella will be a unique and truly experiential event for all attendees. To add to the experience, we are opening The Gallery to the public for an up-close view of these beautiful luxury vehicles,” said Rod Alberts, executive director, Detroit Auto Dealers Association. “In addition, we will be offering ride opportunities on the KeyBank track in a variety of high-performance vehicles.”
Previously, The Gallery was held as a private showcase at the North American International Auto Show.
Motor Bella kicks off with Press and Industry Preview Days September 21-22, and Public Days September 23-26. Media credential registration is currently open. Industry Day tickets and Public Days tickets are also available for purchase.