This year’s Detroit Auto Show will have an increased focus on the growing need to educate consumers and the industry on new vehicle technologies, safe driving and job recruitment and training opportunities in the auto industry. Through partnerships with and the support of the Detroit Auto Dealers Association’s (DADA) “Let’s Grow Mobility” Foundation, new activations and programming will have a presence at the Sept. 13 – 24 show at Huntington Place in Detroit.

Reinforcing the Foundation’s commitment to mobility and electrification education will be the inaugural Mobility Global Forum held during Media and Technology Days, Sept. 13-14.  This two-day event will feature 31 compelling speakers presenting powerful programming focused on the “new mobility.”  Access to the Mobility Global Forum is included with each Technology Day ticket purchased.  Tickets are available for purchase at $75 each, per day, per person, at

Additionally, the AutoMobili-D technology showcase will host 53 mobility and technology displays and 150 startups as presented by the Michigan Economic Development Corporation and the Office of Future Mobility and Electrification from Sept. 13 – 15. 

Universities in this area are supported by Magna.

The show will also include programming and events targeted at keeping up with the demand for mobility talent.  The Workforce Intelligence Network will be hosting a special EV Jobs Academy program on Thursday, Sept. 14 from 1 – 4 Huntington Place to highlight the collaborative efforts of industry leaders, training providers, and stakeholder partners dedicated to cultivating and enhancing the talent pipeline and essential skills needed for the transformation of the industry. The event is free and open to the public.  Registration is required at  Technology Day tickets are required for those attendees wishing to visit the auto show main floor after the session.

With the generous support of General Motors, safe driving and distracted and impaired driving awareness will play a key role in a new Vehicle Safety Zone featured in the concourse throughout the show.  Participants will include:

  • Courageous Persuaders – A competition-based scholarship program produced by the DADA that invites high school students to create a 30-second television commercial about the dangers of distracted driving with two categories: drunk driving and distracted driving.
  • Kiefer Foundation – Founded to honor Mitchel Kiefer who was tragically killed in a 2016 auto accident caused by a distracted driver, the mission of the Kiefer Foundation is to end distracted driving and all associated traffic deaths and injuries. 
  • EyesDrive – A national campaign that educates, advocates, and builds awareness on the dangers of distracted driving through clever digital content across a variety of media channels.  The digital content for the EyesDrive campaign is based on the curriculum and messaging of Teen Street Skills, an advanced driver training program led by former IndyCar driver Robbie Buhl.
  • Secretary of State, Michigan – Staff will be onsite providing full branch office services during the show, as well as information on Secretary of State services and programs.  

Job recruitment opportunities and job training will be the focus of a concourse display from Michigan Works! and Detroit at Work. They will be providing jobseekers the support, training and services they need to get back to work and find new employment. The show, with an eye toward promoting tomorrow’s mobility leaders, will host educational tours for hundreds of high school students during the Public Show. 

Huntington and Tito’s are also supporters of the Let’s Grow Mobility Foundation. 

Public Show, Technology Days and Charity Preview tickets are on sale at


The Detroit Auto Show is one of the most influential annual automotive events in the world and a showcase for emerging technologies.  The iconic show features brand-defining vehicles, product ride-and-drives and dynamic experiential activations.  The event includes: Media Day, an opportunity for automakers and industry suppliers to debut new products and technologies; Technology Days, a chance to preview emerging mobility technologies and engage with innovators; Mobility Global Forum, a two-day symposium on mobility trends and new technologies; AutoMobili-D, an inside look at future mobility platforms; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day mobility and community celebration.  For more information, visit


  • Media Day, Wednesday, Sept. 13
  • Technology Days and AutoMobili-D, Wednesday, Sept. 13 and Thursday, Sept. 14
  • Mobility Global Forum, Wednesday, Sept. 13 and Thursday, Sept. 14
  • Charity Preview, Friday, Sept. 15
  • Public Show, Saturday, Sept. 16 through Sunday, Sept. 24
Heather George Press Contact