Presenting & Title Sponsors
Presenting Sponsors
Bank of America
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving more than 69 million clients with approximately 3,500 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 60 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the #1 small business lender in the United States (FDIC), Bank of America offers industry-leading support to approximately four million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries and/or jurisdictions. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
Bedrock
Bedrock is an award-winning real estate developer focused on comprehensive city building initiatives in Detroit and Cleveland. Its work includes creating iconic cityscapes, rehabilitating historic properties and making space for the community—all with the philosophy of operating for more than profit. Since 2011, Bedrock has invested and committed more than $9.2 billion to develop and restore more than 120 properties, totaling over 22 million square feet of office, retail, residential, hospitality, industrial, data centers and parking. In 2024, Bedrock was named one of the world’s Most Innovative Companies by Fast Company.
Detroit Grand Prix
The Detroit Grand Prix is proud to once again be the Presenting Sponsor of Racing Day at the Detroit Auto Show on Tuesday, January 19, 2027. The 37th Grand Prix event in Detroit’s history – the Chevrolet Detroit Grand Prix presented by Lear – will be hosted June 4-6, 2027, on the streets of downtown Detroit. This summer’s Grand Prix will include the Chevrolet INDYCAR Grand Prix featuring the cars and stars of the NTT INDYCAR SERIES, the sports cars of the IMSA WeatherTech SportsCar Championship and the rising stars of racing competing in INDY NXT by Firestone. Featuring a unique nine-turn, 1.7-mile street circuit in downtown Detroit, the Grand Prix generates over $100 million in total spending annually for the Metropolitan Detroit region. The Detroit Grand Prix returned to its original home on the streets of the Motor City in 2023 and it is one of the most inclusive annual events in Detroit with more than half of the venue open to fans for free throughout the three-day weekend. The Detroit Grand Prix is a 501(c)3 organization and a subsidiary of the Downtown Detroit Partnership. For more information, visit www.DetroitGP.com.
Mercantile Bank
Mercantile Bank was founded in Michigan, by entrepreneurs who believe that strong relationships and thriving communities are built through collaboration and innovation.
Their approach to banking is centered on working alongside businesses and individuals to understand their needs. While its roots are in Michigan, Mercantile Bank’s reach and impact extends far beyond, serving clients across a wide range of industries and regions. As the largest commercial bank headquartered and serving in Michigan, Mercantile Bank is deeply embedded in the diverse communities they serve. With over $7 billion in assets and more than 50 locations throughout Michigan, its commitment to its customers and communities is at the core of all they do. Whether you are looking to grow your business, secure your future, or find a banking partner who shares your vision, Mercantile Bank is there to help.
Society of Automotive Engineers (SAE)
SAE International is a global organization committed to advancing mobility knowledge and solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts and volunteers, SAE connects and educates mobility professionals to enable safe, clean, and accessible mobility solutions. SAE acts on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. SAE strives for a better world through the work of their philanthropic SAE Foundation, including award-winning programs like A World In Motion® and the Collegiate Design Series™. More at www.sae.org.
TOP TIER™ Approved Fuels
The mission of TOP TIER™ Approved Fuels is to elevate the driver experience by setting a higher standard for fuel quality. Through TOP TIER™ Performance Standards, they help engines run as designed – optimally and for the full life of the vehicle. TOP TIER™ Approved Fuels meet the high-quality fuel performance standards developed by some of the leading automotive and heavy-duty equipment manufacturers and provide benefits to consumers, retailers and vehicle manufacturers by improving fuel quality to meet the increasing demands of evolving engine technology.
TOP TIER™ is a fuel performance standard set by leading automotive manufacturers to meet the increasing demands of today’s evolving engine. TOP TIER™ Approved Fuels meet those high-quality fuel performance standards, providing consumers with peace of mind, delivering quality fuel trusted by automakers and driving loyalty for fuel retailers.
Mobility Global
The Automotive Loyalty Awards are Mobility Global’s annual recognition of the automakers, brands and models that are best at customer retention. Now in its 31st year, winners are chosen through a fact-based analysis of new retail vehicle registrations in the U.S. (13 million from October 2025 through September 2026) that measures household return to market activity.
Mobility Global is the world’s standard for automotive intelligence, providing critical data, forecasts and analytics across the full vehicle lifecycle. For more than 100 years, industry leaders have relied on its information to make smarter decisions about how vehicles are built, bought, sold, serviced and owned. Its portfolio of trusted brands and products includes CARFAX, automotiveMastermind, Polk and Market Scan, supporting the world’s major automotive manufacturers, suppliers, dealer groups, media, financial institutions and consumers with data, insights, technology and innovation. Mobility Global provides the automotive intelligence that helps billions of people build, buy, sell and own vehicles with confidence.
Title Sponsors
Bedrock
Bedrock is an award-winning real estate developer focused on comprehensive city building initiatives in Detroit and Cleveland. Its work includes creating iconic cityscapes, rehabilitating historic properties and making space for the community—all with the philosophy of operating for more than profit. Since 2011, Bedrock has invested and committed more than $9.2 billion to develop and restore more than 120 properties, totaling over 22 million square feet of office, retail, residential, hospitality, industrial, data centers and parking. In 2024, Bedrock was named one of the world’s Most Innovative Companies by Fast Company.
