Editorial Update: 9/14/2023

The Detroit Auto Show today announced Grammy Award-winning reggae icon Shaggy will join Charity Preview on Friday, Sept. 15 with a special performance at 9:15 p.m. on the Atrium Stage at Detroit’s Huntington Place.  The Black-Tie Charity Preview event benefits six children’s charities in Southeast Michigan.

“Shaggy will keep the Charity Preview party going with his most beloved hits including “It Wasn’t Me,” “Angel” and “Boombastic” which have dominated the global reggae charts for decades,” said Detroit Auto Show Chairman Thad Szott. “It will be an incredibly electric night in Detroit, both with the vehicles on display and the energy going on inside Huntington Place that evening.”

Tickets to Charity Preview are available at naias.com/charity-preview-tickets.  WXYZ-TV Channel 7 is the Official Television Partner of the event.

Charity Preview Background

Charity Preview has raised more than $100 million for children’s charities in Southeastern Michigan over the past 25 years alone. In total, the event has generated over $123 million since its inception in 1976. Beneficiaries for this year’s Charity Preview include:

  • Boys & Girls Clubs of Southeastern Michigan
  • The Children’s Center
  • The Children’s Foundation
  • Detroit Auto Dealers Association Charitable Foundation Fund, a fund of the Community Foundation for Southeast Michigan
  • Detroit PAL
  • University of Michigan Health C.S. Mott Children’s Hospital

Schedule of Events for 2023 Charity Preview

  • 5:00 – 6:00 p.m. – Ribbon-Cutting Ceremony in Huntington Place Atrium
  • 6:00 9:00 p.m. – Auto show floor open
  • 8:00 p.m. – Jennifer Hudson special performance at Charity Preview on main show floor
  • 9:15 p.m. – Shaggy special performance on the Atrium Stage of Huntington Place


The Detroit Auto Show is one of the most influential annual automotive events in the world and a showcase for emerging technologies.  The iconic show features brand-defining vehicles, product ride-and-drives and dynamic experiential activations.  The event includes: Media Day, an opportunity for automakers and industry suppliers to debut new products and technologies; Technology Days, a chance to preview emerging mobility technologies and engage with innovators; Mobility Global Forum, a two-day symposium on mobility trends and new technologies; AutoMobili-D, an inside look at future mobility platforms; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day mobility and community celebration.  For more information, visit naias.com.


  • Media Day, Wednesday, Sept. 13
  • Technology Days and AutoMobili-D, Wednesday, Sept. 13 and Thursday, Sept. 14
  • Mobility Global Forum, Wednesday, Sept. 13 and Thursday, Sept. 14
  • Charity Preview, Friday, Sept. 15
  • Public Show, Saturday, Sept. 16 through Sunday, Sept. 24
Heather George Press Contact