The Detroit Auto Show is pleased to welcome the following new partners to this year’s show.  Each company and organization are providing valuable support to key programs and activities that significantly contribute to the show’s success.  They include:

Official Sponsor

Born in Detroit, Shinola is a design brand with an unwavering commitment to crafting lasting products, from watches to leather goods to jewelry and beyond.  These products celebrate timeless design and thoughtful craftsmanship – telling stories that inspire people to live well and be confident in a style that is uniquely their own.  Every Shinola watch is handcrafted with Swiss and imported parts by artisans working in the historic Argonaut building in midtown Detroit.  Celebrating a decade in business, Shinola now employs about 400 people, operates 21 retail locations in the U.S., and partners with several American companies to create a line of products intended to last for generations.  To date, there have been more than 1.2 million Shinola watches built in Detroit.

Plug and Play Detroit Logo

Presenting Sponsor of the Plug and Play Detroit Startup Arena

The Plug and Play Startup Pitch Competition

Plug and Play is the leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, they are present in 50+ locations across five continents.  They offer corporate innovation programs and help corporate partners in every stage of their innovation journey, from education to execution.  They also organize startup acceleration programs and have built an in-house VC to drive innovation across multiple industries where they have invested in hundreds of successful companies including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi.  This year Plug and Play Detroit is a proud partner with the Plug and Play Startup Arena, featuring 150 startups that they have curated and will be featured within AutoMobili-D on the auto show floor, 9/13 – 9/15.  Plug and Play will also be hosting the Plug and Play Detroit Pitch Competition on Thursday, 9/14 beginning at 5:30 p.m. on the main show floor. Come see Plug and Play at the show to experience its network and startup technologies!

Presenting Sponsor of The Powering Michigan EV Experience and EV Learning Center and Presenting Sponsor of Malcolm Gladwell, featured speaker at the Mobility Global Forum

The Powering Michigan team of the National Electrical Contractors Association (NECA) and The International Brotherhood of Electrical Workers (IBEW Local 58) are proud to present the “Powering Michigan EV Experience and EV Learning Center” at the 2023 North American International Auto Show.  Supporting Malcolm Gladwell’s presentation on Thursday 9/18 was an additional way to reenforce how educating consumers to the new mobility is an important as we support new ideas and new approaches to the ever-changing automotive industry.

SMCNECA contractors and the highly skilled IBEW Local 58 workforce are installation experts for all types of EV Charging infrastructure in the commercial, public, fleet and residential markets including solar and energy storage integration.  The Powering Michigan team has been trained and certified through the nationally recognized EVITP (Electric Vehicle Infrastructure Training Program) and are actively installing charging stations all over Michigan.

Title Sponsor of The Visit Detroit Media Center

Visit Detroit is proud to be the Title Sponsor of the Visit Detroit Media Center.  The mission of Visit Detroit is to market and sell the Detroit metropolitan region to business and leisure visitors nationally and internationally to maximize economic impact. In collaboration with its partners, stakeholders, and customers, the Visit Detroit team champions the continuous improvement of the region as a dynamic and memorable tourism destination.  More than 700 businesses are represented in Visit Detroit’s membership.  Visit Detroit was founded in 1896 as the world’s first convention and visitor’s bureau.  Visit Detroit looks forward to welcoming 2,000+ media from around the world who will be enjoying the show during Media/Technology Days as well as the great city of Detroit.


The Detroit Auto Show is one of the most influential annual automotive events in the world and a showcase for emerging technologies.  The iconic show features brand-defining vehicles, product ride-and-drives and dynamic experiential activations.  The event includes: Media Day, an opportunity for automakers and industry suppliers to debut new products and technologies; Technology Days, a chance to preview emerging mobility technologies and engage with innovators; Mobility Global Forum, a two-day symposium on mobility trends and new technologies; AutoMobili-D, an inside look at future mobility platforms; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day mobility and community celebration.  For more information, visit


  • Media Day, Wednesday, Sept. 13
  • Technology Days and AutoMobili-D, Wednesday, Sept. 13 and Thursday, Sept. 14
  • Mobility Global Forum, Wednesday, Sept. 13 and Thursday, Sept. 14
  • Charity Preview, Friday, Sept. 15
  • Public Show, Saturday, Sept. 16 through Sunday, Sept. 24
Heather George Press Contact