DETROIT – (Sept. 8, 2022) The North American International Auto Show (aka Detroit Auto Show) today announced its expanded 2022 AutoMobili-D (AMD) will showcase a dynamic array of 133 companies focused on mobility technologies, products and services. New for 2022, AMD will be centrally located in Halls B and C on the main show floor at Huntington Place and will feature integrated displays, informative Executive Briefings and innovative startup companies. AMD is powered by the Michigan Economic Development Corporation and Michigan’s Office of Mobility and Electrification.

AMD exhibitors range from connected and smart car services to those demonstrating e-mobility and electrification products and services. Magna is sponsoring the popular University Community, which will include 12 universities from throughout the U.S. and Canada.

Some of the exhibitors include:

Plug Zen, a new Official Sponsor of the Detroit Auto Show, is sponsoring the Plug Zen Recharge Café, hosting an exhibit in the AMD technology showcase and the concourse, in addition to making a new-product press announcement. Plug Zen is the developer of unique EV charging products in both wired and wireless options and capable of charging up to 10 vehicles simultaneously. Its headquarters and production are in Detroit.

Phoenix Contact is empowering a smart and sustainable world for future generations. The family-owned business, headquartered in Germany, is the global market leader and innovator in electrification, networking and automation. The Phoenix Contact Group includes 15 German and four international companies, as well as 55 sales companies around the world.

WiTricity is the trailblazer in wireless charging for electric vehicles, leading the development and implementation of magnetic resonance technology across passenger and commercial vehicles alike. Automakers and Tier 1 suppliers turn to WiTricity to help accelerate the adoption of EVs by eliminating the hassle of plug-in charging, enabling always-available wireless V2G and setting the stage for future autonomy. The company will have two reveals at NAIAS: the wireless WiTricity Halo™ charger and a new upfitted vehicle from an American OEM joining its fleet of EVs that can charge wirelessly, both of which will be on display.

The Shyft Group uniquely combines 50 years of in-depth industry knowledge, engineering and manufacturing expertise and purposeful innovation to deliver job-enhancing, efficiency-driving, ever-reliable products and services. Their Work-Driven Design™ consultative sales and engineering approach and adaptive production systems unearth opportunities for continuous improvement, resulting in cost-effective product solutions that better meet today’s demands and tomorrow’s needs.

Tata Consultancy Services (TCS) functions as a full stakeholder to business, offering a consulting-led approach with an integrated portfolio of technology-led solutions that encompass the entire Enterprise Value Chain. TCS has the industry expertise to help automotive and mobility companies formulate strategies and create new-age digital solutions to deliver innovation, agility and scale to drive business growth.

As a global power management company, Eaton helps its customers solve their greatest power challenges through industry-leading electrical, aerospace and vehicle products and services. For more than 100 years, their teams have helped people work more safely, be more energy efficient and live more sustainably. 

Oakland County is presenting the Gateway Café in AMD, offering a networking and gathering space for attendees.

A complete list of exhibitors can be found here.

“We are thrilled to showcase these important technology advancements in the mobility sector,” said Rod Alberts, executive director of the Detroit Auto Show. “The entire AutoMobili-D area is sold out, illustrating the key role these companies are playing in the new world of mobility.”

An additional feature of AMD is the Executive Briefings where companies will highlight their important work through presentations and panel discussions. Companies providing Executive Briefings include:

  • September 14:
    • what3words
    • Michigan Economic Development Corporation
    • Michelin
    • Qualcomm
    • DMI
    • Tata Consultancy Services
    • Planview
  • September 15:
    • Oakland County
    • MotorTrend
    • S&P Global Mobility (formerly IHS Markit)
    • Ann Arbor SPARK
    • MICHauto
    • S. Army TACOM
    • Veoneer
    • Center for Automotive Research (CAR)
    • Tata Consultancy Services
    • Aluminum Association
    • Plug and Play Detroit Pitch Competition

Plug and Play is the Presenting Sponsor of the AutoMobili-D Startup Arena featuring 81 startups focused on the following six mobility mega-trends:

  • In-Cabin
  • Autonomous Driving
  • Smart City
  • Manufacturing/Enterprise
  • Data & Connectivity
  • Electrification

The Plug and Play Tech Center is the world’s leading Open Innovation Platform. It finds and invests in the best startups within 18 emerging industries and connect them with  550+ corporate partners for business development, licensing and investments. Operating in 40+ locations, its industry-themed programs are designed to create a global network to partner up and disrupt the industry.

Plug and Play is hosting a Pitch Competition on Thursday, Sept. 15 at 5 p.m. Twelve of the industries’ best early-stage and high-growth companies will be showcased and judged by OEM & Tier 1 supplier top executives. Startups will be evaluated based on: team, level of disruption, impact of solution and novelty of idea. Information and registration are available here.

A complete list of startups can be found here.


The North American International Auto Show (aka Detroit Auto Show) is one of the most influential annual automotive events in the world and a showcase for emerging technologies. September of 2022 ushers in the next-generation auto show in Detroit featuring a totally transformed indoor and outdoor experience, including brand-defining vehicles, product ride-and-drives and dynamic experiential activations. The reimagined event includes: Media Day, an opportunity for automakers and industry suppliers to debut new products and technologies; Industry Tech Days, a chance to preview emerging mobility technologies and engage with innovators; AutoMobili-D, an inside look at future mobility platforms; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day mobility and community celebration with activations and entertainment citywide. For more information, visit


  • Media Day, Wednesday, Sept. 14
  • Industry Tech Days and AutoMobili-D, Wednesday, Sept. 14 and Thursday, Sept. 15
  • Charity Preview, Friday, Sept. 16
  • Public Show, Saturday, Sept. 17 through Sunday, Sept. 25
Detroit Auto Show