SMART and the Detroit Auto Show today announced a unique mobility partnership that brings together two different mobility industries. Through this collaboration, SMART will serve as the Mobility Transit Partner of the Detroit Auto Show, an unprecedented role for a regional transit agency at one of the most influential automotive events in the world.
The partnership will elevate SMART’s leadership in modern mobility, increase visibility throughout the show, and reinforce the shared mission of connecting Southeast Michigan residents to jobs, education, health care, entertainment, and opportunity. As part of the partnership, SMART will provide wrapped buses across its three county service area. SMART will also participate in the Mobility Global Forum, where General Manager and CEO Tiffany J. Gunter will join national and regional mobility leaders to discuss the future of transportation.
“For more than 100 years, Detroit has shaped the global story of how people move. Today, SMART is proud to help write the next chapter,” said Tiffany J. Gunter, General Manager and CEO of SMART. “Transit and the automotive industry are not competitors. They rely on each other. Workers who design, engineer, and build vehicles use SMART every day to reach their workplaces. This partnership represents a united approach to mobility that will help accelerate growth and opportunity across Southeast Michigan.”
The Detroit Auto Show attracted 275,000 attendees in 2025, providing a major stage for SMART to demonstrate the role transit plays in supporting economic competitiveness and regional innovation. Through joint visibility efforts, media engagement, and participation in key mobility discussions, the collaboration will highlight how transit strengthens the region’s workforce and supports emerging technologies.
“Detroit has always led by bringing industries together,” said Sam Klemet, Executive Director of the Detroit Auto Show. “Transit and the auto industry aren’t separate conversations here — they’re part of the same mobility ecosystem. Partnering with SMART reinforces that the future of transportation is collaborative, connected, and rooted in Southeast Michigan.”
The partnership complements SMART’s broader modernization efforts and the agency’s work to expand equitable access, upgrade rider amenities, introduce new technology, and support local employers and communities.
“SMART is showing up for the region and for the future,” Gunter said. “We are focused on modern mobility, on collaboration, and on making sure Southeast Michigan is positioned for growth. This partnership is another way we are moving the region forward.”
About SMART
Serving since 1967, SMART is southeast Michigan’s only regional public transportation provider, offering convenient, reliable and safe transportation for Macomb, Oakland and Wayne Counties. SMART offers fixed route, microtransit and paratransit services for seniors and people with disabilities. These services connect people to employment, colleges and universities, medical appointments and shopping centers. Through SMART’s programs, over 7 million rides are provided annually. SMART is supported by federal and state funding, local contributions through a transit property tax millage from opt-in communities and bus fares. For routes and fare information, visit www.smartmovesus.org or call Customer Service at 866-962-5515.
ABOUT THE DETROIT AUTO SHOW
Recognized as one of the world’s most influential automotive events, the Detroit Auto Show offers a platform for cutting-edge automotive and mobility innovations. With immersive experiences, brand-defining vehicles, and hands-on activations, the show invites attendees to witness the future of mobility. The 2026 Detroit Auto Show is January 14 – 25 at Huntington Place in downtown Detroit. Tickets are on sale now at detroitautoshow.com.
2026 Detroit Auto Show Highlights
The Gallery Fundraiser: Tuesday, Jan. 13
Media & Industry Days: Wednesday–Thursday, Jan. 14–15
Mobility Global Forum: Wednesday–Thursday, Jan. 14–15
Future Leaders Program (University Student Access & Career Pathways): Thursday, Jan. 15
Charity Preview: Friday, Jan. 16
Public Show: Saturday–Sunday, Jan. 17–25
Racing Day presented by the Detroit Grand Prix: Tuesday, Jan. 20
Future Leaders Program (High School Student Access & Career Pathways): Wednesday–Thursday, Jan. 21-22
Press Contacts: Chris Moyer – SMART,cmoyer@truscottrossman.com, 313-439-6164
Heather George – Detroit Auto Show,hgeorge@loviogeorge.com, 248-417-5773
