The Detroit Auto Show wishes to thank our many partners who were instrumental in making the 2026 show a tremendous success. Their collaboration and commitment helped create a dynamic event that brought together industry leaders, consumers, and more than 2,000 credentialed media and influencers from around the world. From the energy on the show floor to the packed ride tracks and interactive experiences, attendees showed up, leaned in, and engaged in meaningful ways throughout the entire run of the show — reinforcing Detroit’s position as the global stage for automotive innovation, storytelling, and community connection.
The Mobility Global Forum, held during Media and Industry Days, was especially significant, attracting industry and media to attend 16 panels over the two days as well as award presentations and keynote fireside chats. Hundreds of high school and college students were able to learn more about the automotive and mobility industry as a part of this year’s expanded Future Leaders Program. During Public Show, people of all ages enjoyed many family-friendly activities, saw interesting new technologies and the latest production, concept, and customized vehicles.
It is your commitment and collaboration with us that helped deliver an unforgettable auto show experience for our industry and community.
We are pleased to recognize the following 2026 Detroit Auto Show Sponsors:
PREMIER SPONSOR
- Delta Air Lines
OFFICIAL SPONSORS
- Bedrock
- BENTELER
- FedEx Corp.
- International Outdoor
PRESENTING SPONSORS
- AHX Direct, Powered by Auto Hauler Exchange
- Detroit Grand Prix
TITLE SPONSORS
- Powering Michigan
- Visit Detroit
DADA SIGNATURE SPONSORS
- Comcast Business
- Ford Motor Company
DETROIT AUTO SHOW STAGE PRESENTING SPONOSOR
- Bedrock
GALLERY SPONSOR
- Delta Wheels Up
CHARITY PREVIEW PRESENTING SPONSOR
- AHX Direct, Powered by Auto Hauler Exchange
CHARITY PREVIEW RIBBON CUTTING SPONSORS
- Comcast Business
- DTE
- Ford Motor Company
- HOUR Media
- Mercantile Bank
- MGM Grand Detroit
THE OFFICIAL AIRLINE
- Delta Air Lines
THE OFFICIAL BROADCAST PARTNER OF CHARITY PREVIEW
- WXYZ–TV 7
MEDIA/INDUSTRY DAYS PRESENTING SPONSORS
- Detroit Auto Dealers Association
- SAE International
MOBILITY GLOBAL FORUM PRESENTING SPONSORS
Michigan Economic Development Corporation and Office of Future Mobility and Electrification – Wednesday, January 14
Walker-Miller Energy Services – Thursday, January 15
FUTURE LEADERS PROGRAM SPONSORS
- General Motors
- W.K. Kellogg Foundation
RACING DAY PRESENTING SPONSOR
- Detroit Grand Prix
VISIT DETROIT INTERACTIVE EXPERIENCE
- Code 313
- Michigan Science Center
- Pit Lane Sim Racing/PL Simulators
- Power Wheels Track
- Visit Detroit – Title Sponsor
GM VEHICLE SAFETY ZONE
- Courageous Persuaders
- Don’t Engage N Road Rage
- Michigan Secretary of State
- The Kiefer Foundation
- Wayne State University Simulator
MICHIGAN SCIENCE CENTER GENEROUSLY SUPPORTED BY
- Comcast Business
- DTE
- Ford Motor Company
DETROIT AUTO SHOW INDUSTRY DINNER
- Ally Auto – Reception Sponsor
MEDIA/INDUSTRY PARTY
- Bedrock – Presenting Sponsor
- AISIN
- Varchas Premium Spirits
DISPLAY SPONSORS
- 3D Detroit
- AISIN
- American Expedition Vehicles
- Automotive Hall of Fame
- BENTELER
- Capital Vacations
- DarkSky Motors
- Detroit Grand Prix
- DTE
- EuroKrew
- FedEx Corp.
- Heroes’ Alliance
- K&A Customs
- LeafFilter Gutter Protection
- Lincoln Electric – EV Chargers
- Lingenfelter Performance Engineering
- Lions of Michigan Foundation
- Michigan Lottery
- Mini-Cars: This Exit
- MobilJawn
- Modded Detroit
- Motor City Euro Repair
- Plante Moran RealPoint
- Power Home Remodeling
- Powering Michigan Learning Center
- Refreshed
- Reliable Carriers
- SAE International
- S&P Global Mobility
- Sideways
- Street City Apparel
- T-Mobile USA
- The AutoHaven
- TOP TIER Fuels Program
- U.S. Army
- U.S. Army Ground Combat Systems
- United States Marine Corps.
TECHNOLOGY AND UNIVERSITY DISPLAY SPONSORS
- Central Michigan University
- Eastern Michigan University – GameAbove College of Engineering & Technology
- Ferris State University Automotive Dept.
- Invictus EV Innovation Technology LLC
- IonDynamics Energy
- Kettering University
- Movimento
- NIRA Dynamics, Inc.
- Northwood University
- The Ohio State University Center for Automotive Research
- University of Detroit Mercy
- University of Michigan – Dearborn: College of Engineering and Computer Science
- USA Today Network/LocaliQ
- Walker-Miller Energy Services
- Washtenaw Community College
- Zhengzhou Guchen Industry Co., Ltd.
HOSPITALITY SPONSORS
- Apptronik
- Astemo
- Autoliv
- Consulate – General of Japan Detroit
- Delta Air Lines
- Green Light Growth Partners
- JVIS
- Mayco International
- Michigan Community & Worker Economic Transition Office
- Schaeffler
CHARITY PREVIEW JUNIOR SPONSORS
Beneficiary: C.S. Mott Children’s Hospital
Presented By: The Detroit Auto Show andNorthville Concours d’Elegance
With Generous Support from
- Detroit Auto Dealers Association
- Fox Motors
- Hines Park Lincoln
- Mercedes-Benz of Ann Arbor
- Orin Jewelers
- TDW’s Rockin’ Seasonings
- The Fulkerson Group
- The Seder Family
- Vanguard Motor Sales
- Varsity Ford
FASHION MEETS FERRARI PRESENTING SPONSORS
- Mercantile Bank
- MGM Grand Detroit
MOBILITY GLOBAL FORUM PARTICIPANTS
- AlixPartners
- Alliance for Automotive Innovation
- Apollo ibott 1971
- Apptronik
- AUTODATAS
- Automation Alley
- Automobility Advisors
- Automotive Hall of Fame
- Automotive News
- Benteler Automotive Group
- Blue Sky Productions
- Bosch USA
- Bowman Auto Group
- Brembo North America
- Center for Automotive Research
- Center for Quality Assurance
- College for Creative Studies
- DTE
- Envorso
- Events International Company
- EVgo
- EyesOn Design
- Federal Reserve Bank of Chicago – Detroit Branch
- Ford Next Generation Learning
- General Motors
- Have Blue Designs, LLC
- HOLON
- Huf North America
- Jacksonville Transportation Authority
- JD Power
- Kodiak
- Lockton Companies
- Macomb Community College
- MEMA, The Vehicle Suppliers Association
- MichAuto | Detroit Regional Chamber
- Michelin North America
- Michigan Energy Innovation Business Council
- Michigan State University
- NACTOY
- Neapco Holdings
- Nexteer
- Northwood University
- Relatability Wave
- RoboSense LiDAR
- S&P Global Mobility
- SAE International
- SMART
- Slate Auto
- State of Michigan
- TOP TIER Fuels
- TransUnion
- Upstream Security
- U.S. Army Ground Combat Systems
- Valvoline Global Operations
- Visit Detroit
- Washtenaw Community College
- WDIV NBC Detroit
ASSOCIATIONS, MEDIA, MUNICIPALITIES & PROMOTIONAL PARTNERS:
- Automotive Hall of Fame
- Automotive Press Association (APA)
- Better Made Snack Foods, Inc.
- Center for Automotive Research
- Consulate – General of Japan Detroit
- Cox Automotive
- DarkSky Motors
- Detroit Regional Chamber
- Engineering Society of Detroit
- EyesOn Design Awards at the Detroit Auto Show
- Faygo, Inc.
- K&A Customs
- Lincoln Electric
- Marriott Bonvoy Outdoor Collection
- MEMA, The Vehicle Suppliers Association
- MichAuto
- Michigan Energy Innovation Business Council (MIEIBC)
- Oakland County
- SAE International Educational Programming
- SMART
- Society of Automotive Analysts (SAA)
- The Kiefer Foundation
- Tito’s Handmade Vodka
- Wayne State University
- WIN – Workforce Intelligence Network
